Lens/Filters
Freckles Lite
A Snapchat lens that integrates the most trendy makeup look
When working as a summer Video Designer at Baidu, I worked in a 4-people team responsible for launching a beauty channel on Snapchat from scratch. As we advanced to the stage of 200k subscribers, I was approved to create Snapchat lenses independently. The lenses had accumulated over 2.6 million views by the end of my internship.
The Design Draft
Real-Time Effect
“Freckles Lite“ integrated a light makeup that is feasible for most selfie scenarios. During the summer of 2021, the freckles makeup went viral on the Internet, so I decided to produce a makeup filter based on the latest trends. It has soon gained over 2m views and 5k likes one month after publication.
Contouring Guide
A makeup guiding Snapchat lens for makeup enthusiasts
“Contouring Guide“ is one of the AR lenses I created, aiming at guiding users to apply concealers in different shades on their faces according to the fixed area. The lens has two buttons: TAP TO BLEND! and TAP FOR THE GUIDE. Users can switch between two modes freely to see how the contour areas look before and after blending.
Scan with your Snapchat camera to play with the lenses
Freckles Lite
Smoky White
Mint Martini
Contouring Guide
EURO Prediction
Feelin Daisy
Lavender Swoosh